The Epic Sleep
From Nate’s past life at Monday Bangkok (Now part of VML). Stay awake, or else!
This campaign for Arabus Extra Caffeine reminds you why you never want to fall asleep in public.
It also won Nate some gold lions at Cannes–watch the case study below.
*This case study video was created after the awards submission to recap the campaign.
The headline and campaign name were updated to improve translation.
Credits
Agency: Monday, Bangkok, Thailand
Chief Creative Officer: Wiboon Leepakpreeda, Passapol Limpisirisan
Creative Director: Thanawat Sakunnanthipat
Art Director: Nuttanun Vacharaprechasakul (Nathan)
Copywriter: Pakorn Siripol
Producer: Naiyana Thongmintra
Account Manager: Sujitra Srivarakiat
Photographer: Chub Nokkeaw
Production House: Chubcheevit Studio